Zwoop extends across any products and categories, including clothing, footwear, electronics, homeware and office products — an enormous market opportunity.1
B2C E-COMMERCE MARKET
The growth of global ecommerce is mind-boggling. In 2014, consumer-to-consumer market transacted between US$ 900 billion and US$ 1.9 trillion online.2 In 2020, this market will represent a value between US$ 2.5 trillion and US$ 4.7 trillion.
B2C global e-commerce evolution 2014-2021
Zwoop gives shoppers complete, accurate and unbiased insight into the entire e-commerce marketplace - allowing them always to find the best deal.
DIGITAL ADVERTISING MARKET
The $6 billion advertising market model is broken. A large percentage of Impressions (CPM) and Click Through Rates (CTR) are wasted. An investigation of National Advertising Association found that up to 37%3 of online impressions is accounted for by bots — ‘fake consumers’.
digital advertising market (2017/ 2020)
Zwoop brings complete transparency to digital advertising through open ledger solutions. Our Brand Engagement and Advertising platform uses blockchain capabilities that allow brands to directly engage and reward consumers, consumer control over their level of participation and merchant control over impressions and auditability on conversions.
DIGITAL TRANSACTION FEES
The ecosystem supporting e-commerce relies on intermediaries for payments. This structure creates multiple fee layers, including interchange on scheme instruments, issuing and acquiring fees, merchant account and settlement fees and gateway and/or e-wallet fees. It also results in delayed settlement processes with merchants waiting for long periods to receive their funds.
Digital payment market (2017/ 2020)
Zwoop has the ability to provide one-click check-out from any merchant using traditional payment methods.
1. Other than controlled categories such as pharmaceuticals, firearms, alcohol, etc.
2. Depending on the type of estimate and the classification of the C2C goods
3. Source: “Ad fraud will cost $7.2 billion in 2016, ANA says, up nearly $1 billion”, Ad Age
ZWOOP INTEGRATES A.I. TECHNOLOGY IN ITS CORESEE HOW